Scholar

Modernizing Sacred Animals Imageries in Vietnamese Culture for Contemporary Applied Arts

Abstract. This discussion focuses on recreating and modernizing the imageries of sacred animals in Vietnamese culture for application in contemporary applied arts. Sacred animals or holy animals such as dragon, phoenix, unicorn and kylins are important symbols, bearing the imprint of national culture, and are also a great source of ideas and inspiration for designers and artists. In the context of technological development, standardizing and digitizing these imageries is the first step for them to be integrated into modern design and manufacture processes. However, to ensure their suitability to contemporary aesthetic, designers need to be creative, transforming traditional imageries in terms of lines, colors and shapes while still retaining their core characteristics. The discussion proposes a method of balancing between preserving cultural values ​​and innovation, thereby affirming the potential of sacred animals in enriching modern applied arts, while contributing to honoring Vietnamese culture.

Keyword. Sacred animals, Holy animals, Modernizing, Digitalizing, Applied Arts, Vietnamese culture

International Journal of Asian Culture, 2025, Vol. 2, No. 2 (Series 3)

Applying Digital Storytelling to Traditional Vietnamese Mother-of-Pearl Inlay Art

Abstract. Vietnamese traditional mother-of-pearl inlay art, a valuable form of intangible cultural heritage, extends beyond exquisite handcrafted objects to its potential application in cultural landscape architecture, where it can shape distinctive interpretive environments. Yet, this heritage faces the risk of fading due to declining public interest, largely caused by one-dimensional and non-interactive traditional communication methods that fail to meet the experiential needs of digital audiences. This study introduces digital storytelling as a new strategy that integrates multimedia technologies (images, sound, video, graphics, and interactivity) to create immersive experiences. Unlike conventional approaches, digital storytelling allows audiences not only to “listen” but also to actively engage, fostering emotional connection and improving cultural message retention. The research situates mother-of-pearl inlay art within the theoretical framework of Cultural Landscapes (ICOMOS/UNESCO), emphasizing its role in linking intangible heritage with exterior spaces, landscape architecture, and interpretive designed environments that support visitor experience and cultural education. As part of its applied discussion, the study proposes a pilot project using 3D scanning technologies to recreate living environments with 360-degree rotating views and interactive features, complemented by digital guide panels and audio guides. This approach enables visitors to explore, interact, and learn more dynamically, bridging traditional craft values with contemporary cultural landscapes. While highlighting the shortcomings of current communication practices, the study demonstrates how digital storytelling can revitalize heritage promotion. Supported by the Instant MultiMedia (IMM) approach as a secondary framework, the findings contribute both a timely communication solution and an interdisciplinary model that connects media, intangible heritage, and landscape architecture. This integrated framework may be applied to the preservation and promotion of other intangible cultural heritages in Vietnam in the digital era.

Keyword. Digital Storytelling; Intangible Cultural Heritage; Vietnamese Mother-of-Pearl Inlay Art; Cultural Communication; Digital Transformation

The NExT Landscape 2025